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Expertise in the field of Google marketing must be matched by the will to make the necessary changes to become a dominant competitor. We have long maintained that key basic criterion are crucial to your success and as the trends continue to evolve the key basic criterion stand the test of time.
1. Be found.
Without taking the time to properly engineer your web site you will be invisible to the search engines and you will not be found on the search engine results pages of the leading search engines. If you take the time to do this then visitors can find you.
2. Be quick.
Once you have been found you must be be able to present a web page quickly. Anything less than the qiuck delivery of a web page will produce unacceptable results. Visitors need to find you and then you must quickly satisfy their first experience with you beyond the listing on the search results page.
3. Be good.
A good web page is good enough, a great web page is still only good enough. Have a properly organized web page that does not disorient the visitor and you have done your job. The visitors will only pick up 30% of the content on your page so be sure that you are emphasizing the 30% that you need them to see. Lead them to the outcome you desire.
4. Be smart.
Know what happened when whatever happened is over. Use Google Analytics along with whatever else you use. Capture the valuable data that tells you how you were found by the visitor, what the visitor did while visiting and which of your desired outcomes occurred.
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(206) 854-4186
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